Assignment Information Due Datemonday, February 13, 20239:00 Ampoints Possible125 Week
ASSIGNMENT INFORMATION Due DateMonday, February 13, 20239:00 AMPoints Possible125 Week 6 Assignment – Case Study Revitalizing a Brand Read the case study titled Revitalizing a Brand [PDF]
Use the Internet or Strayer Library to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study
Develop a PowerPoint Presentation with a minimum of 14 slides
The 14-slide minimum includes the title slides and sources slides
Please note that PowerPoint slides must include detailed speaker notes
For more information on creating effective PowerPoint slides, please review this video: Five Essentials for Designing Effective Slides
For more information on using speaker notes, please review this video: Use Speaker Notes in PowerPoint
The PowerPoint slides should include the following information: A description of current marketing communication, identity, and brand position of Plaza Home Health Services
A detailed SWOT analysis associated with current marketing communication, identity, and brand position of Plaza Home Health Services
An assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position)
A comparison of branding and communication strategies of a similar health services organization with that of Plaza Home Health Services
Determine whether Plaza Home Health Services should apply additional best practices into its current branding and communication strategies
Provide a rationale and support for your response
Use five sources to support your writing
Choose sources that are credible, relevant, and appropriate
Cite each source listed on your source slide at least one time within your assignment
For help with research, writing, and citation, access the library or review library guides
Your submitted presentation should follow these formatting requirements: Include a coverslidecontaining the title of the assignment, the student’s name, the professor’s name, the course title, and the date
The cover slide is included in the required number of slides
Sources slide(s) at the end of the presentation with five quality sources cited using the Strayer Writing Standards format
Speaker notes should be detailed and submitted with slides
Use clear bullet points with summary when needed
Presentation slides should be clear and concise about health services strategic marketing using proper writing mechanics
Use pictures, diagrams, and graphs where applicable to make your slides more appealing
Visit Pexelsfor free stock photos and videos you may use in your presentation
This course requires the use of Strayer Writing Standards
For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course
Check with your professor for any additional instructions
The specific course learning outcomes associated with this assignment are: Determine whether a health care organization should integrate additional best practices into its branding and marketing communication strategies
