Is There Anyone That Can Assist Me With This Assignment? Assignments Must Be Submitted As
Is there anyone that can assist me with this assignment? Assignments must be submitted as a Microsoft Word document and must be in the MLA format
Students will answer each chapter review questions with a minimum of 200 words
Chapter 7 Review Questions 3
Explain why and when penetration and skimming pricing are used in the introduction stage
4
What stage of the life cycle is a product in when the company cannot meet the demand for it and competitors begin to enter the market? 5
What different strategies do firms use to extend the life cycles of their products throughout the maturity stage? 6
How did Kraft extend the mature stage of the product life cycle of Wheat Thins crackers? 7
Explain the difference between harvesting and a divesting when a firm enters the decline stage
Chapter 8 Review Questions 1
Explain the difference between a pull and a push strategy when it comes to marketing communications
2
Why is taking ownership of products an important marketing channel function? 3
Which firms manage inventory in marketing channels? Activities Chapter 7 Activity # 2 2
Identify two new consumer products sold in a grocery store or by a mass merchandiser such as Walmart
Explain the strategies used to introduce each of the products and which strategy you feel will be most successful
Chapter 8 Activity # 2 2
Describe a time in which you did business with a company and received conflicting information from its different channels (for example, a stores Web site versus a visit to the store)
How did it affect your buying experience? Have you done business with the company since?