Marketing Plan (Ass. 3 Week 4) – Defining Your Target Market Is At The

Marketing Plan (Ass
3 week 4) – Defining your target market is at the heart of this section — age, HH income, available discretionary dollars, average spend in the category, frequency of purchase, media usage, etc
Details matter here
Also, as you build out your marketing plan, be very detailed and specific
I have included a few templates you may use to guide you through the process
Think through all target segments of your business – new customers, current customers (additional purchases and referrals), former customers (new purchases and referrals), etc
There are always multiple channels
Let me know if you have questions, and remember: it’s not enough to say, ‘Using word of mouth and social media because it is free
‘ That is not a marketing plan
You will need to consider digital advertising, traditional advertising, paid social, radio, outdoor, customer relationship management direct marketing for retention and referrals, etc
There is a marketing plan template in the course info section that will definitely help you
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3 week 3) Roles and Responsibilities job descriptions Org Chart Attracting and Retaining Employees Healthcare Benefits 401k Retirement Plan Compensation Package Training Opportunities 6 Steps of Economic Decision Making (Ass
3 week 4) and how they apply to your businessBUSU640Week4Assignment3
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